You can only improve what you measure.
You’re spending millions of dollars, maybe hundreds of millions of dollars, on advertising. isd helps you measure the value of that advertising.
isd precisely, objectively and uniformly analyzes advertising across any number of media, markets, agencies and networks, to ensure you get the best value from your media investment.
As part of our services and solutions, isd can help you:
- compare your advertising campaign to that of your competition.
- see how your media costs compare to other advertisers.
- confirm that your commercials air correctly.
- ensure that you get what you pay for.
- measure and improve performance of your media buying and delivery.
- develop aggressive but achievable performance goals for your media agency.
- verify the accuracy of media invoices.
- better understand which of your advertising leads to conversions.
- better understand and model how your national television schedule will deliver into local markets.
- see how your media delivers at the county level.
- avoid talent penalties and fines from the actor unions due to improper commercial airings.
- monitor your advertising for industry regulations.