Compliance Monitoring
isd provides independent, third-party measurement and compliance reporting for advertisers in industries with demographic guidelines to make sure their commercials reach the intended audience.
Many advertisers of food and beverages, pharmaceuticals, alcoholic beverages, R-rated movies and other industries, have made commitments to limit brand exposure to children and teens. Our Compliance Monitoring enables advertisers and their agencies to monitor demographic composition of their advertising audiences and take immediate corrective action if their commercials deliver too many impressions to unintended demographics.