If you want to improve your media buys, you have to improve your media analysis.
Advertising is becoming a data business. More and more, it’s about bringing data together to make sense of it.
isd provides agencies with the most effective media measurement tools available and data-driven insights to make more effective media decisions – saving you time and money.
Focus your expertise on planning, negotiation and response and let us worry about data collection and analysis. How can we help you?
As part of our services and solutions, isd can help you:
- better understand and model how your national television schedule will deliver into local markets.
- understand your media delivery at the county level.
- benchmark the cost and quality performance of your media delivery.
- know how accurately each station executed your order.
- verify your separation from competitive commercials.
- confirm that your commercials air correctly.
- avoid talent penalties and fines from the actor unions due to improper commercial airings.
- monitor your advertising for industry regulations.
- know how changes in your media and promotion strategies affect sales.