Data Analysis
We excel at collecting, combining, analyzing and organizing disparate data sets into actionable metrics that improve marketing ROI. Or simply said — we save clients millions of dollars every year.
Advertising is becoming a data business. We’ve moved from data drought to data deluge, but most marketers remain unprepared to turn this big data phenomenon into actionable analysis. That’s where we come in.
isd works with all of the industry’s top data sources including Nielsen, Arbitron, Kantar Media, SQAD and legacy client systems. But it’s more than just the data. We possess the knowledge required to turn information into solutions and data overload into practical metrics and impactful insights.
What’s it all mean? isd does the heavy lifting, cuts through the clutter and provides you with actionable summaries and insights to maximize the value of data to your business.