Cross-Channel Attribution
We no longer live in silos so why do we still measure in silos?
People consume and are part of multiple media simultaneously: ad spend and solutions should also be across media and platforms. Current attribution models are sorely lacking in this area.
As marketers, we know that early offline exposures significantly impact online conversions. isd’s Cross-Channel Attribution consolidates data around how changes in media and promotion strategies affect sales to enable a more accurate understanding of what and how various marketing efforts contribute to sales.